Design Trends Every Nonprofit Must Know About In 2016
When designing a website, you can’t ignore global world trends forced upon modern times, whether they’re fleeting bursts in the design of fonts/icons or the need of adapting to the changes of up-to-date technologies. To remain in demand in the market, designers should take into account the interests of the current audience, although they do not have to follow them blindly.
Most trends are predetermined by the development of the industry in the previous period. By analyzing it and with the help of Design Contest professionals, I’ve made a list of major trends that will be relevant up to the end of 2016, at least.
#1 Responsive Design
It has already become a standard for web development. More and more sites got adapted to the various gadgets, mainly mobile.
Moreover, the means to obtain responsive design are also improved. At first, it was just a rubber makeup, but now we have a responsive web design, a separate mobile version of the site, and adapting of a website to Retina displays.
Technical aspects of the implementation of adaptability are greatly simplified as well: for example, the global platform for WordPress websites allows you to connect only one plug-in to get a mobile-friendly website version.
#2 Flat Design
Ease, simplicity, and speed of flat design have predetermined its popularity. Flat design is widely used by Google, Apple, and Microsoft. However, it is not just a tribute to the leaders of the industry: it really rocks!
#3 Scrolling/Scrolling Animation
With the popularization of landing pages and longreads – sites with a long vertical scroll – designers began to develop advanced means to view and navigate them. People are becoming more used to scroll down the sites rather than concentrating on the first screen.
To make long pages as easy and readable, you have to structure the information conveniently, introduce visual accents on important contents, and make scrolling animation.
More and more often, modern websites use scrolling instead of clicks while the menu turns into a barely visible small icon.
#4 Web Graphics
It has long been proven that the graphics quickly and easily perceived by users. That’s why infographics got a huge spread. You even don’t need Photoshop to create infographics since there are many online services with a huge base of templates.
As for the modern web graphics, it’s aimed at presenting of information in graphic form. Today’s web graphics is interactive, that is, contributes to the interaction of a user with the information. I bet interactivity will be popular for a long time.
#5 Automated Makeup
All web developers are familiar with Bootstrap, which allows the use of flexible options for marking sites and simplifies work with styles.
As you can see, the development of websites got more and more automated. However, it does not take the work of coders but allow them to delve into the back-end.
Let’s proceed directly to the website elements: fonts, texts, links, buttons, and icons. Here we have the following trends: thin fonts, outlined icons and buttons, circles, increased line spacing, text centering, and links without underlining.
#7 Large Images
It seems that until recently we’ve tried to make images lighter and limit their size in the favor of page loading speed. Today we can find more and more websites with a large image in the header.
As for images, there is a trend to use professional photos, to which filters are applied.
#8 Hidden Menus and Fixed Headers
Adaptation of websites to mobile devices has led to the unification of the menu icons. This is reflected in the design of websites for standard screen resolutions. With the development of minimalism in web design, increasingly we find a hidden menu behind an icon.
Fixed headers greatly facilitate navigation since the user – wherever he is on the website – has quick access to the most important sections.
#9 Background Videos in the Header
Background videos are quite popular. The key is that the video should be high quality, bright and relevant to the site. Please avoid autoplay right after the page loads since it irritates visitors –better let the user control the process.
This trend comes from the need to increase the conversion. When the number of users is growing at a slower pace while the quality requirements of search engines are becoming tougher, you have not just direct visitors to the site, but also retain them and stimulate to the target action. Microinteractions are dialog windows for a conversation with a user. Most often, such windows are used to solve urgent issues.
Guest blog author – Brian Jens from Design Contest