How To Add Google Analytics To Your WordPress Site
Google Analytics is a great set of tools that allows you to :
- See who visits your site
- See what age group they are in
- See what country they visit from
- See what pages they look at
- Tell how long they stay on your site for
- See what device they view your site on
- See what internet browser they use
- See what search queries are being used to find your site
Having this knowledge is invaluable. It allows you to test and fine tune your website design and SEO to make sure you are getting all the right traffic to your site and converting that traffic to leads.
In order to starting gathering this data you need to set up a Google Analytics account. To do this visit -> Google Analytics Signup Page
If you already have a Gmail account, then use that to sign-in with. If you do not have a Gmail account, then you would have to create an account for yourself.
Once you sign in, click Start Using Google Analytics. You will then be taken the this page (see below).
Once you have filled in all the relevant information, click on the Get Tracking ID button. You will be presented with Google Analytics terms and service which you must agree to, so click on I Agree button.
Now you will be presented with Google Analytics tracking code. Copy this tracking code (see below) because you will need to enter it in your WordPress site.
Leave the analytics browser tab open as you will need to revisit it once you have installed the code on your WordPress site.
There are a couple of different ways to add the code to your WordPress site. The easiest is to install this plugin -> Insert Header and Footer
Paste the Google Analytics code in the plugin’s setting page and thats it.
You can now click on the Reporting tab in your Google Analytics account to see your site’s analytics overview. It takes Google up to 12 – 24 hours to start providing you with the awesome site stats that you need.